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Why brands should be championing women’s sports from sideline to spotlight
Marketing Dive via Yahoo Finance· 1 day agoThe increase in ROI for brands that buy into women’s sports is a phenomenon unlike anything in...
Brenna Huckaby Joins Forces With Athleta to Speak on Intersectionality, Mental Health
Sports Illustrated· 5 days agoActivewear brand Athleta launched the Power of She Collective last year with a group of athlete ambassadors to serve as mentors for “purpose-driven” programs for young women. Paralympic snowboarder ...
Olympic track star Elaine Thompson-Herah carried off track at NYC Grand Prix following apparent...
Fox News· 3 days agoFive-time Olympic gold medalist Elaine Thompson-Herah appeared to suffer an Achilles injury during...
Expect Video Audiences To Be Harder -- And More Expensive -- To Reach
MediaPost· 7 days agoby Maarten Albarda , Featured Contributor, June 7, 2024 We have written before about the weird fact that, despite there being more video content and platforms than ever, there is at the same ...