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    • Gateway - The Root

      The Root· 7 days ago

      One such memorable occasion occurred at my local Ulta, where the sales associate stammered for a full 20 seconds before steering me to the Shea Moisture and Carol’s Daughter ...

    • Inside Sephora’s Niche Fragrance Strategy

      Inside Sephora’s Niche Fragrance Strategy

      The Business of Fashion· 5 days ago

      When Europerfumes founder Vicken Arslanian purchased the shuttered fragrance brand Commodity in 2019, he didn’t have much of a plan on how to revive the...