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Advertisers boost spending at retailers like Walmart and Amazon as TV shrinks
NBC Los Angeles· 3 days agoAdvertisers are increasingly spending more on retail media networks — the platforms run by companies...
Imagine The Amazon Rainforest As A Vast Desert
MediaPost· 5 days agoBrazilian telecommunications company Vivo and its ad agency Africa Creative are out with a campaign called “Amazon Desert Rally,” designed as a stark reminder ...
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
AOL· 3 days agoWhile ad dollars are rapidly shifting from traditional TV to streaming, retail and consumer product companies are now taking up a significant...mix. The so-called retail media ...
Independent booksellers continued to expand in 2023, with more than 200 new stores opening
Stamford Advocate· 4 days agoThree years ago, Erin Decker was a middle school librarian in Kissimmee, Florida, increasingly...
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 5 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Mississippi man accused of vandalizing Satanic Temple display at Iowa State Capitol takes plea deal
WOI-TV Des Moines· 3 days agoFormer congressional candidate Michael Cassidy, 35, vandalized a statue of Baphomet and tore down the temple's display in December 2023.
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
CNBC· 3 days agoWhile ad dollars are rapidly shifting from traditional TV to streaming, retail and consumer product...
The best Memorial Day deals you can already get
The Verge· 5 days agoThe summer solstice may be when summer officially kicks off, but for many of us, it starts as soon as temperatures begin to rise and the smell of...
Breaking Down Upfronts: How Networks and Streamers Used A-Listers, Athletes and ‘Texas Hold ‘Em’ to...
Variety via Yahoo News· 5 days agoNetwork executives once came to the upfronts on a mission to get advertisers excited about a handful...
The gateway to conversions: 5 ways retailers can create incremental opportunity
The Drum· 1 day agoHow can we find new shoppers and capture incremental purchases? Connexity's director of marketing...
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