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The Ad Market Is Not Ready for the Imminent Streaming Sports Boom
Variety· 1 day agoWith live sports content about to flood the pipelines, the infrastructure of the streaming advertising business may not be able to handle it. More and more major sports coverage ...
$1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaPost· 7 days agoAdvertisers seem to have squandered large amounts of money in the first quarter of 2024. The company’s data-science team analyzed more than 19 billion global open programmatic advertising ...
Study: Digital Media Ad Spend Grew 18% in Q1 '24
TV Tech· 6 days agoNEW YORK—A new study from Guideline indicates that In Q1 2024, large US advertisers expanded their overall ad spend by 7% compared to the year prior and...
Q1 Earnings Highlights: The Trade Desk (NASDAQ:TTD) Vs The Rest Of The Advertising Software Stocks
StockStory via Yahoo Finance· 6 days agoQuarterly earnings results are a good time to check in on a company’s progress, especially compared...
PayPal Holdings Announces Key Appointments To Enhance Firm's Consumer Value Proposition | Crowdfund...
Crowdfund Insider· 1 day agoPayPal Holdings, Inc. (NASDAQ: PYPL) announced new leadership appointments that will drive the creation of a new advertising platform and strengthen the company’s consumer ...
Beyond performance: how marketers can realize total commerce success
The Drum· 2 days agoFrom a marketing or advertising perspective, I think of commerce as the act of driving or...
Pixalate Accelerates Growth in Asia-Pacific: Announces New Singapore Office, Strategic Partnerships...
Benzinga· 2 days agoAlvin Ling, a Singapore native with 20+ years of deep technical expertise pioneering digital advertising innovations in the region, will lead Pixalate's APAC team as Vice ...
Small Cap Summer: 3 Top Ranked Stocks to Buy Now
Zacks via Yahoo Finance· 2 days agoIs it time for Small Caps to play catchup? Watch the Russell 2000 Small-Cap Index. But MoneyLion, PubMatic and Universal Technical Institute are strong...
In the gaming industry, immersive integrations are winning the battle for marketing dollars — for...
Digiday· 3 days agoMarketers were quick to jump on the opportunity as gaming exploded in popularity during COVID-19 lockdown. “I don’t know that I’m bold enough to say that we have reached an inflection point, ...
Research Briefing: Publisher events and influencer partnerships offer key brand marketing...
Digiday· 13 hours agoAlthough brands have used events to generate consumer interest in their products for years, publisher-hosted events are becoming a particularly useful brand marketing opportunity this year.
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