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Why advertisers are using AI to manage ‘choice overload’ and unlock first-party data
Digiday· 2 days agoThis transformation of the media ecosystem is happening with such speed and complexity that it’s...
Netflix Scores the NFL
Motley Fool via Yahoo Finance· 2 days agoNFL really stands apart when it comes to engagement with entertainment properties. Last year, over 90 of the top 100 TV programs in terms of ratings were...
Small Business - The Andalusia Star-News | The Andalusia Star-News
The Andalusia Star-News· 4 days agoLONDON, May 20, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Mobile Seller Trust Index, the comprehensive global seller quality
Brooklyn-born Designer Clark Sabbat Is Reigniting His Brand, After Personal Hiatus
WWD· 8 hours agoSabbat, whose designs feature clean lines, drapery and architectural shapes, was design director of...
3 No-Brainer Stocks to Buy With $100 Right Now
Motley Fool via Yahoo Finance· 2 days agoAd-driven stocks tend to be excellent investments for patient investors. What makes PubMatic so attractive is that its stomping ground, digital ...
The Secret to Winning the Upfronts
AdWeek· 2 days agoAs this year brings explosive demand in trending categories like political advertising and women’s sports, now is the time for advertisers to revisit...
Netflix's Advertising Strategy Promises Big, with 40M Ad-Supported Viewers and Unique Ad Integration...
Benzinga· 6 days agoHelfstein expected Netflix’s rapidly expanding user base, which is more engaged vs. competitors,...
We Need Open Web Identity Solutions to Combat Walled Gardens
AdWeek· 2 days ago“Market dislocation”—though a term most often reserved for economists and Wall Street analysts, it...
Future of TV Briefing: One area where the upfront measurement currency conversation is advancing
Digiday· 2 days agoNielsen’s legacy panel-based measurement will remain the primary measurement currency used as the...
Streaming platforms woo advertisers at this year's upfronts - Marketplace
Marketplace· 7 days agoThis week, media giants have been gathering in New York City for the upfronts, where TV networks and...
