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YouTube is making it even harder to block ads
Mashable· 10 hours agoYouTube is once again ramping up its battle against ad blocker extensions. According to SponsorBlock, a "crowdsourced extension to skip sponsor segments...
Spotify announces an in-house creative agency, tests generative AI voiceover ads
TechCrunch via Yahoo Finance· 7 hours agoSpotify announced on Thursday that it’s venturing further into the ad space with its first in-house...
Spotify announces an in-house creative agency, tests generative AI voiceover ads
TechCrunch· 8 hours agoSpotify announced on Thursday that it’s venturing further into the ad space with its first in-house...
David Lawenda is Latest Ad-Sales Veteran to Exit Paramount
Variety via Yahoo Finance· 10 hours agoDavid Lawenda, the chief digital advertising officer at Paramount Global, is leaving the company...
N'Western AD to serve as school's NIL strategist
ESPN· 10 hours agoGragg, who has served as Northwestern's athletic director since June 2021, will become the school's vice president for athletic strategy after his...
Survey: Many Consumers Don't Mind AI-Generated Ads
TV Technology via Yahoo News· 15 hours ago49% say they do not care whether an ad was made using AI or traditional methods as long as it looks authentic but 80% want regulations on AI use in...
YouTube tests harder-to-block server-side ad injection in videos
BleepingComputer· 13 hours agoYouTube reportedly now injects ads directly into video streams to make it more difficult for ad blockers to block advertisements. The report comes from SponsorBlock, a third-party ...
YouTube embeds ads into videos to beat ad blockers
Search Engine Land· 10 hours agoYouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad...
Spotify announces an in-house creative agency, tests generative AI voiceover ads
TechCrunch· 7 hours agoSpotify announced on Thursday that it’s venturing further into the ad space with its first in-house...
Scoop: Conservative group's ad targets 10 Dems on immigration
Axios· 11 hours agoA conservative group with close ties to the House GOP leadership is launching a $9.5 million ad...