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General Motors overhauls its agency roster—behind the decision
Ad Age· 1 day agoThe decision concludes a review that began in January under Global Senior VP and Chief Marketing Officer Norm de Greve, a former CVS marketer who started at GM last July. Chevrolet’s incumbent ...
AI at Cannes—5 ways the technology has shown up on the Croisette
Ad Age· 3 days agoHere are five ways that AI has shown up at Cannes 2024. If the advertising world was looking for an acknowledgment from the top dogs of AI, it got one. The conversation, which took place at ...
Gen Z at Cannes—what the cohort wants from the ad festival
Ad Age· 2 days agoOther areas of interest among the Gen Zers interviewed included Stagwell’s Sport Beach and how entertainment is interacting with brands. Gen Zers who spoke with Ad
Gateway - Quartz
Quartz· 5 days agoQuartz is a guide to the new global economy for people who are excited by change. We cover business, finance, economics, technology, lifestyle, and leadership.
Coca-Cola’s crushed logo wins Grand Prix for Print and Publishing
Ad Age· 5 days agoThe campaign drew attention online following its launch, demonstrating how recognizable the Coca-Cola logo is, even when destroyed. “I’m very proud of this work, as ‘Recycle Me’ is such a simple ...
Our 2024 Agency Report is launching next week
Ad Age· 4 days agoTo celebrate the launch of the 2024 Agency Report and new Agency Reviews Database, we’re offering a 50% discount on All Access subscriptions. This is a limited-time opportunity to upgrade your ...
Pop-Tarts’ edible mascot from Weber Shandwick wins Brand Experience & Activation Grand Prix
Ad Age· 2 days agoIt ultimately became Kellanova’s largest-ever ever earned media event, generating 5 billion impressions, while achieving a business goal of positioning Pop-Tarts as a snack for all occasions ...
How Tombras used Google’s Gemini to create over 6,000 hyperlocal ads for PODS
Ad Age· 3 days ago“We got about 5 million impressions throughout that period, a little over a day-and-a-half,” Edwards told Ad Age. “We also saw an uptick in Google Trends ...
General Motors overhauls ad agency roster
Automotive News· 1 day agoThe decision concludes a review that began in January under CMO Norm de Greve, a former CVS marketer who started at GM last July. Chevrolet’s incumbent agency is Interpublic’s Commonwealth/McCann ...
How AI is reshaping ad tech—top trends from Cannes 2024
Ad Age· 2 days agoAs was discussed in the Google AI panel with Omnicom, first-party data is still the most prized commodity for brands. AI, however, is getting so powerful that it supercharges first-party data ...
