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Gateway - Quartz
Quartz· 6 days agoQuartz is a guide to the new global economy for people who are excited by change. We cover business, finance, economics, technology, lifestyle, and leadership.
CeraVe’s Super Bowl teaser push from Ogilvy PR wins Social and Influencer Grand Prix
Ad Age· 4 days agoThe influencer campaign garnered 15.4 billion impressions before the Super Bowl spot had even aired and drove a 2,200% increase in internet searches for the brand, according to Ogilvy PR. Several ...
IPG Health lays off 5% of US staff, primarily blaming Pfizer loss
Ad Age· 4 days agoThe “reductions occurred across our U.S. agencies” and did not only affect employees who worked on the Pfizer account, IPG Health told Ad Age in a statement ...
Orange’s ‘WoMen’s Football,’ Sydney Opera House’s ‘Play It Safe’ win Film Grand Prix
Ad Age· 2 days agoMyhren said “Play It Safe” was also brilliant, just in a different way. Whereas ‘WoMen’s Football’ was, I think, the best idea on film of the year, this is the best film of the year. “It’s absolutely ...
Our 2024 Agency Report is launching next week
Ad Age· 5 days agoTo celebrate the launch of the 2024 Agency Report and new Agency Reviews Database, we’re offering a 50% discount on All Access subscriptions. This is a limited-time opportunity to upgrade your ...
Havas to invest over $400 million in AI as parent company considers spinoff
Ad Age· 5 days agoHavas will invest 400 million euros, or more than $428 million, into AI over the next four years, Chairman-CEO Yannick Bolloré announced today during a press conference at the Cannes Lions Festival ...
AI at Cannes—5 ways the technology has shown up on the Croisette
Ad Age· 4 days agoHere are five ways that AI has shown up at Cannes 2024. If the advertising world was looking for an acknowledgment from the top dogs of AI, it got one. The conversation, which took place at ...
How Tombras used Google’s Gemini to create over 6,000 hyperlocal ads for PODS
Ad Age· 4 days ago“We got about 5 million impressions throughout that period, a little over a day-and-a-half,” Edwards told Ad Age. “We also saw an uptick in Google Trends ...
Pop-Tarts’ edible mascot from Weber Shandwick wins Brand Experience & Activation Grand Prix
Ad Age· 3 days agoIt ultimately became Kellanova’s largest-ever ever earned media event, generating 5 billion impressions, while achieving a business goal of positioning Pop-Tarts as a snack for all occasions ...
Gen Z at Cannes—what the cohort wants from the ad festival
Ad Age· 3 days agoOther areas of interest among the Gen Zers interviewed included Stagwell’s Sport Beach and how entertainment is interacting with brands. Gen Zers who spoke with Ad