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Bryan Pierce on the power of inclusive storytelling—and how his late twin brother’s spirit fuels his...
Ad Age· 4 days agoThroughout my 20-plus-year career, I’ve been dedicated to amplifying brands through storytelling, spearheading campaigns for esteemed names such as Diageo, LVMH, Booking.com, Bacardí and LG.
Brands Are Beginning to Turn Against AI
Rolling Stone· 4 days agoTo hear it from Apple or Elon Musk, AI is our inevitable future, one that will radically reshape life as we know it whether we like it or not. When...
Gateway - Quartz
Quartz· 16 hours agoOnline megastore Temu earned the top position on Meta’s list of advertisers after it spent the most revenue on the platform in 2023. Temu’s parent company, PDD Holdings, doled out nearly $2 ...
Brands Are Beginning to Turn Against AI
Rolling Stone via Yahoo News· 4 days agoAs Ad Age and other industry publications have reported, contracts between companies and their marketing firms are now more likely to include strong...
Analyst reboots Trade Desk stock price target after Netflix deal
TheStreet.com· 10 hours agoThis is what could happen next to The Trade Desk shares. It was back on a very cold evening in January when the Kansas City Chiefs quarterback walked back to a huddle during the game against the Miami Dolphins and discovered a hole in his helmet.
Our 2024 Agency Report is launching next week
Ad Age· 1 day agoTo celebrate the launch of the 2024 Agency Report and new Agency Reviews Database, we’re offering a 50% discount on All Access subscriptions. This is a limited-time opportunity to upgrade your ...
Coca-Cola’s crushed logo wins Grand Prix for Print and Publishing
Ad Age· 2 days agoThe campaign drew attention online following its launch, demonstrating how recognizable the Coca-Cola logo is, even when destroyed. “I’m very proud of this work, as ‘Recycle Me’ is such a simple ...
Walmart signs as partner for Forbes’ inaugural Creator Upfronts
Marketing Dive via Yahoo Finance· 5 days agoThe Walmart Creator platform was launched in 2023 and now boasts tens of thousands of creators, with...
Gateway - Quartz
Quartz· 2 days agoQuartz is a guide to the new global economy for people who are excited by change. We cover business, finance, economics, technology, lifestyle, and leadership.
Havas to invest over $400 million in AI as parent company considers spinoff
Ad Age· 1 day agoHavas will invest 400 million euros, or more than $428 million, into AI over the next four years, Chairman-CEO Yannick Bolloré announced today during a press conference at the Cannes Lions Festival ...
