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French Open: Rafael Nadal and Novak Djokovic are among the men to watch in 2024
San Francisco Chronicle· 2 days agoRafael Nadal, Novak Djokovic and Carlos Alcaraz are some of the top men entered in the...
Summer ice cream marketing—how brands are handling Ozempic, rising prices and and other threats
Ad Age· 2 days agoAs ice cream brands vie for consumers in the short term, they must also formulate plans to deal with the rising popularity of weight loss drugs, including so-called GLP-1 drugs such as Ozempic and Wegovy, which act as appetite suppressants.
French Open: Iga Swiatek, Aryna Sabalenka and Coco Gauff are among the women to watch in 2024
The News-Times· 2 days agoIga Swiatek, Aryna Sabalenka and Coco Gauff are some of the top women entered in the 2024...
Liquid Death is giving away a fighter jet—for real, unlike Pepsi’s ill-fated ’90s contest
Ad Age· 7 days agoIn 1996, in one of the most notorious brand controversies of all time, Pepsi offered a Harrier fighter jet to anyone who could amass 7 million “Pepsi Points”—the virtual currency of the brand ...
QYOU USA and Chtrbox Influencer Marketing Teams Receive Multiple 2024 Accolades and Awards
KTLA-TV Los Angeles· 2 days agoQYOU Media Inc., (TSXV: QYOU) (OTCQB: QYOUF) a company operating in India and the United States producing and distributing content created by social media stars and digital content creators, ...
Chef Daniel Boulud endorses Betty Booze sparkling cocktails—see his ad with Blake Lively
Ad Age· 4 days agoBetty Booze and Betty Buzz will now be available throughout Bould’s properties including Jōji Box, Épicerie’s and the Blue Box Café
Zenith’s Jackie Ling on why belonging doesn’t mean assimilating
Ad Age· 4 days agoWhen I was 9 years old, my family moved from Hong Kong to the States. This transition would mark the start of an exploration in societal and self-imposed expectations that would shape my understanding ...
Bud Light unveils new UFC campaign amid marketing focus on sports, entertainment
Sports Business Journal· 4 days agoThe brand’s newest creative features UFC fighter Dustin Poirier and the Bud Light Genie from its Super Bowl LVIII ad. “The Walkout” sees the Bud Light Genie help a "group of friends meet Poirier ...
How Walmart, P&G, General Motors, PepsiCo and other big marketers are spending on Black-owned media
Ad Age· 6 days agoEli Lilly, the pharmaceutical marketer of Cialis, Taltz and Trulicity, among other drugs, hiked spending 143%, or more than double, to $3.1 million among respondents in 2023. This came on a ...
Telecom advertises new feature of saving loved ones’ voicemails after they’ve gone
Ad Age· 2 days ago“Missed Calls” allows mourners to enter their phone number and pull up voice messages they want to save. At launch, an emotive campaign video (above) captures how it helps one young man process ...