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Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive via Yahoo Finance· 4 days agoMiller views the MRC stamp of approval as an advantage in a retail media landscape that has...
Execs Talk Generating Culture, Finding Humor in Advertising and the Future of Marketing at Variety...
Variety via Yahoo Finance· 2 hours agoVariety and Canva have returned for the second annual Executive Interview Studio. Top CMOs and...
Instacart ads on YouTube now clickable
Supermarket News· 3 days agoCPG companies can now convert consumers on YouTube through new clickable ads that enable them to purchase products for delivery via Instacart through a...
Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaPost· 3 days agoInstacart has made YouTube ads shoppable by connecting ads that run on Google's video site to the grocery store platform. The move allows brands to access its trove of shopper data in an effort ...
How a tiny Montclair radio station came to play a continuous loop of one Boyz II Men song
Gannett via AOL· 17 hours agoHe played music under a classic rock format and created original Montclair-relevant programming,...
Instacart Offers Shoppable YouTube Ads for CPGs
Progressive Grocer· 4 days agoOnline grocery platform Instacart is offering its first-party retail media data on YouTube, with the aim of driving even more shoppable reach for its...
Stagwell and Anzu Announce Strategic Partnership to Transform the In-Game Advertising Experience -...
Benzinga· 4 days agoStagwell and Anzu will collaborate to innovate new formats for bespoke in-game experiences for brands. Anzu enables advertisers to reach those gamers across mobile, PC, console ...
Instacart Extends Retail Media Data to YouTube, Powering Shoppable Ads
PYMNTS.com· 3 days agoInstacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot,...
MediaPost Publications - MediaPost Weekend 06/15/2024
MediaPost· 6 days agoThe National Retail Federation predicts people will lavish fathers with love, spending an average of $190. Oracle built its ad business through the acquisition of well-established companies including BlueKai and Moat.
Some Instagram Users Say They'll Delete App Over Unskippable Ads
CNET· 6 days agoThis goes beyond the standard Instagram ads, which simply appear between the posts on a user's feed. Instagram earlier confirmed its tests, saying the photo and video sharing site is "always ...
