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Stagwell, Anzu To Partner On New In-Game Ad Experiences
MediaPost· 4 days agoThe Anzu platform enables advertisers to reach gamers across mobile, PC, console and gaming metaverses with IAB-compliant ad formats that become part of ...
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive via Yahoo Finance· 4 days agoMiller views the MRC stamp of approval as an advantage in a retail media landscape that has...
Stagwell and Anzu Announce Strategic Partnership to Transform the In-Game Advertising Experience -...
Benzinga· 3 days agoStagwell and Anzu will collaborate to innovate new formats for bespoke in-game experiences for brands. Anzu enables advertisers to reach those gamers across mobile, PC, console ...
MediaPost Publications - MediaPost Weekend 06/15/2024
MediaPost· 5 days agoThe National Retail Federation predicts people will lavish fathers with love, spending an average of $190. Oracle built its ad business through the acquisition of well-established companies including BlueKai and Moat.
Instacart Extends Retail Media Data to YouTube, Powering Shoppable Ads
PYMNTS.com· 3 days agoInstacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot,...
Meet Anh Phoong, L.A.'s latest billboard celebrity, serving looks with Humberto Leon
LA Times via Yahoo News· 7 hours ago“The way we navigate the sprawling landscape on streets and freeways via car, combined with the...
TV Real Festival Showcases Ampere Commissioning Data - TVREAL
World Screen· 3 hours agoBlack leads Ampere’s Commissioning service, which tracks the commissioning and production of new original content globally. Eroding pay-TV and ad revenues and slowing subscription ...
Spotify announces an in-house creative agency, tests generative AI voiceover ads
TechCrunch· 7 days agoSpotify announced on Thursday that it’s venturing further into the ad space with its first in-house...
Why Reddit is growing ad inventory in the comments section
Ad Age· 7 days agoPlatforms have been getting more aggressive with ads in recent months. Also, YouTube started showing more unskippable ads on its connected TV app. At YouTube’s Brandcast in May, it announced ...
Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaPost· 3 days agoInstacart has made YouTube ads shoppable by connecting ads that run on Google's video site to the grocery store platform. The move allows brands to access its trove of shopper data in an effort ...