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TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’
Variety· 1 day agoAdvertisers have been able to snatch up streaming ad inventory and linear commercial time in deals...
CNN is sharing its presidential debate with rivals. But there are strings attached
LA Times via AOL· 7 hours agoIf a network runs any on-air promotions or advertising for the telecast, it must be referred to as...
Biden’s campaign counters Trump flags with new ads
The Hill via Yahoo News· 19 hours agoPresident Biden’s reelection campaign is set to air new ads during the NHL Stanley Cup Final and MLB games this weekend that aim to share a message of...
Costco Adds Ad Network, Phases Out Book Sales
MediaPost· 4 days agoCostco is adding an ad network built on loyalty membership data at the same time it is eliminating book sales. The ad network ...
Portable charging network Fuze Technology raises $11.5M Series A
Axios· 2 days agoFuze Technology, a startup that offers rentable portable phone chargers, has raised $11.5 million in...
What does the the Privacy Sandbox delay mean for ad tech?
The Drum· 1 day agoInMobi's Todd Rose (senior vice president of global business development and addressability)...
Council Post: How To Navigate Google’s ‘Black Box’ To Optimize Ad Campaigns
Forbes· 1 day agoConsequently, some agencies have shifted their processes and capabilities to compensate for having...
Scoop: Conservative group's ad targets 10 Dems on immigration
Axios· 1 day agoA conservative group with close ties to the House GOP leadership is launching a $9.5 million ad...
The Age Of Media Networks
MediaPost· 5 days agoAt least that's what United Airlines wants planners and buyers to consider following Friday's launch of a new advertising network dubbed Kinective Media by United Airlines ...
...Outlook Amid Microsoft Bing Ad Pricing Changes, Stock Tumbles Why Perion Network Shares Are...
Benzinga· 5 days agoPerion Network lowers Q2 and FY24 financial guidance due to changes in Microsoft's Bing advertising...