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Reddit Announces First Ads API Partner in Sprinklr
Social Media Today· 6 hours agoReddit continues to expand its business relationships, with a view to maximizing its revenue opportunities, this time through a new Ads API partnership with customer experience management platform ...
Brad Wilson’s U.S. Senate campaign stops buying ads — even as Utahns get ballots in the mail
The Salt Lake Tribune· 1 day agoBrad Wilson’s U.S. Senate campaign may be quietly throwing in the towel — even as Republican primary...
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Search Engine Land· 2 days agoHow to access video bulk editing in Editor: Update to the latest version of Microsoft Advertising...
Ericsson kills Emodo ad biz
Light Reading· 11 hours agoEricsson confirmed to Light Reading that it will shutter its Emodo ad-tech subsidiary. "Emodo was created in a strategic play for Ericsson to provide our...
Instagram Tests Forcing Users to Watch Ads
Inferse.com· 13 hours agoInstagram is conducting a significant test that could reshape the user experience on the platform. The social media giant, owned by Meta, is experimenting with making users watch ads compulsorily ...
Strategies for Reaching Hardcore Gamers with Effective Advertising | JD Supra
JD Supra· 1 day agoWhen targeting hardcore gamers with in-game advertising, it's essential to create campaigns that not only capture their attention but also provide value. Engaging
Google must face £13bn advertising lawsuit - UK court
BBC News· 20 hours agoGoogle must face a £13.6bn lawsuit alleging it has too much power over the online advertising...
UK tribunal says Google advertising case can proceed
The Register· 16 hours agoThe suit was originally filed in November 2022 by Ad Tech Collective Action LLP, which argues that the Chocolate Factory's dominant position in the...
Facebook’s Ad Algorithm Pushes Black Users to For-Profit Colleges
The Intercept· 2 days agoFacebook’s advertising algorithm disproportionately targets Black users with ads for for-profit...
CTV closes in on linear for consumer ad attention, report finds
Marketing Dive· 2 days agoWhile that percentage is still lower than linear TV ad attention (54.5%), attention for ads on premium CTV apps now outrank linear ads (56.1%). CTV ad volume ...
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