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Council Post: Paid Advertising: What Makes Sense For Your Business?
Forbes· 16 hours agoCEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined...
How to Acquire Subscribers Through Paid Advertising on YouTube | Entrepreneur
Entrpreneur· 4 hours agoYouTube offers creators numerous opportunities to grow their subscriber base organically. Choosing...
Young people may see more than 20 alcohol ads per hour on social media, research finds
The Conversation· 16 hours agoIt’s a Friday night and you’re scrolling through Facebook, mindlessly thumbing past photos from friends, when a liquor advertisement catches your eye. It’s no secret the alcohol industry flocks ...
Instagram Ads Best Practices & Common Mistakes To Avoid: New Guide By Scott Hall
Digital Journal· 2 hours agoTherefore, the guide is designed to help small-scale businesses...to their interests and life needs. Advice offered in the guide also includes using high-quality images for the ads and ensuring ...
Comcast Using TransUnion Identity Data To Create Audiences for Addressable Ad Campaigns
Next TV via Yahoo Finance· 9 hours agoTransUnion logo on a phone. Comcast Advertising said it reached an agreement to use TransUnion’s...
Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks· 16 hours agoWhat makes Comcast's offering stand out is the use of authenticated viewership data rather than less reliable IP address matching. The ability to reliably identify audiences opens the door to ...
The Census Bureau failed to adequately monitor advertising contracts for 2020 census, watchdog says
Albany Times Union· 5 hours agoThe U.S. Census Bureau didn't properly administer or monitor contract orders worth hundreds of...
New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation
TV Technology via Yahoo Finance· 1 day agoCombined, these data sources provide ad buyers with a comprehensive view of TV viewership and a...
Advocacy group taps creators to call for gender equality in ad industry
Marketing Dive via Yahoo Finance· 10 hours agoTo receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive...
Revolutionizing CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than...
PRWeb· 8 hours agoAttention to Visible Index: When other people are in the room, they spend 23% more time with eyes on In-Video units compared to other CTV ads. "As brands contend with the challenges of attention ...
