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Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks· 14 hours agoWhat makes Comcast's offering stand out is the use of authenticated viewership data rather than less reliable IP address matching. The ability to reliably identify audiences opens the door to ...
Microsoft Ads to allow Google conversion goal imports
Search Engine Land· 5 hours agoMicrosoft Advertising is rolling out a new feature that lets advertisers import conversion goals...
Advocacy group taps creators to call for gender equality in ad industry
Marketing Dive via Yahoo Finance· 8 hours agoTo receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive...
Marketecture Buys AdTechGod (No, Really) | AdExchanger
AdExchanger· 14 hours agoOnly in advertising is God himself up for sale. On Wednesday, the ad tech information resource...
Revolutionizing CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than...
PRWeb· 6 hours agoAttention to Visible Index: When other people are in the room, they spend 23% more time with eyes on In-Video units compared to other CTV ads. "As brands contend with the challenges of attention ...
New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation
TV Technology via Yahoo Finance· 1 day agoCombined, these data sources provide ad buyers with a comprehensive view of TV viewership and a...
Disney’s entertainment DTC unit reaches profitability in Q2
Realscreen· 3 hours agoShares in Disney were trading lower on Tuesday morning (May 7) after the entertainment giant...
Court Rules $17 Billion UK Advertising Lawsuit Against Google Can Go Ahead - Slashdot
Slashdot· 6 hours agoAd Tech Collective Action is bringing the claim on behalf of publishers who say they have suffered losses due to...
UN leader calls out PR firms for fossil fuel advertising on climate change
Newsweek· 20 hours agoUnited Nations Secretary-General António Guterres used his World Environment Day address Wednesday...
Google faces £13 billion legal claim over advertising tech
PA Media: Money via Yahoo Finance· 1 day agoIn its attempts to get the legal action dropped, Google called the case “incoherent”, but the...