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DraftKings Thrives Amid Decline in SPAC Businesses
Inside Bitcoins· 1 day agoDraftKings has emerged as a standout success story among companies that went public through a merger with a special purpose acquisition company (SPAC)....
‘All roads run through Paris’: How Publicis got ahead
Semafor via Yahoo Finance· 11 hours agoMedia holding companies are the giants of the advertising industry but draw relatively little...
Oracle exits advertising business following revenue falloff
Marketing Dive· 4 days agoOracle is bowing out of the advertising business. CEO Safra Catz said advertising revenue fell to around $300 million in fiscal 2024 during a call with ...
Croud Expands US Footprint With Acquisition of Full-Service Digital Agency Vert Digital
AdWeek· 5 days agoCroud, a full-service marketing partner based in London, has acquired Vert Digital, a digital...
Madhive acquires omnichannel ad sales firm Frequence - Mobile Marketing Magazine
MobileMarketing· 4 days agoTechnology company Madhive has announced the acquisition of omnichannel ad sales provider, Frequence, for an undisclosed sum. Despite, the terms of the deal not being disclosed ...
Accenture expands in Brazil with SOKO acquisition By Investing.com
Investing.com· 6 days agoSÃO PAULO - Accenture (NYSE: NYSE:ACN), a global professional services company, has finalized the ...
Accenture expands in Brazil with SOKO acquisition By Investing.com
Investing.com· 6 days agoSÃO PAULO - Accenture (NYSE: NYSE:ACN), a global professional services company, has finalized the ...
Can AI Save the Media Industry? One Startup Has a Plan for That
CNET· 3 hours agoIt's a tough time to work in the media industry. For any given topic, it aggregates multiple news...
Mondelez's (MDLZ) Focus on Core Categories Aids Amid Challenges
Zacks via Yahoo Finance· 4 days agoMondelez (MDLZ) benefits from its focus on core categories such as chocolate, biscuits and baked...
BCE's Bell Media Acquires OUTFRONT's Canada-Based Business
Zacks via Yahoo Finance· 6 days agoUsing billboard and transit displays, the company provides advertising structures and sites to...