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DirecTV Unveils Group of Enhanced Ad Products
Next TV via Yahoo Finance· 1 day agoUtilizing rich contextual signals such as network, genre and rating, DirecTV Advertising empowers brands to target content on a more granular level to...
LinkedIn to limit targeted ads in EU after complaint over sensitive data use | TechCrunch
TechCrunch· 35 minutes agoLinkedIn has confirmed it will no longer allow advertisers to target users based on data gleaned...
SNPad Announces Uniswap Listing and Plans to Transform TV Advertising with AI-Powered Platform By...
Investing.com· 3 days agoSNPad, a new Web3 platform integrating AI and blockchain for personalized TV advertising, announced...
“The Morning Show” boss breaks down that WTF episode 4 moment — and why Stella agreed to the...
Entertainment Weekly via Yahoo News· 3 hours agoThis isn't casual business: It's do-or-die time, and she's not about to let down her boss, network...
Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks· 2 days agoWhat makes Comcast's offering stand out is the use of authenticated viewership data rather than less reliable IP address matching. The ability to reliably identify audiences opens the door to ...
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Search Engine Land· 3 days agoMicrosoft’s network spans from web browsing to popular streaming platforms like Netflix and...
Study Reveals Racial Bias in Facebook Ads for Education Opportunities - Black Enterprise
Black Enterprise· 1 day agoA 2024 research paper suggests that Facebook’s advertising algorithm has unevenly targeted Black...
'The Morning' Show boss breaks down that WTF 'moment — and why Stella agreed
Entertainment Weekly· 3 hours agoStella Bak needs to seal the deal. In episode 4 of The Morning Show's third season, the president of...
The Friday Checkout: The next phase of retail media is here
Grocery Dive via Yahoo Finance· 1 hour agoAs grocers launch retail media networks at rapid speed, third-party technology partners are stepping...
CNN seeks millions in debate ads
Semafor via Yahoo Finance· 7 days agoBut details of CNN advertising packages reviewed by Semafor suggests that the network anticipates monster ratings — and big ad dollars ...
