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Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Search Engine Land· 3 days agoMicrosoft’s network spans from web browsing to popular streaming platforms like Netflix and...
Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks via Yahoo Finance· 1 day agoComcast's (CMCSA) expansion of its Audience Addressable advertising solution to local and regional...
DirecTV Unveils Group of Enhanced Ad Products
Next TV via Yahoo Finance· 1 day agoUtilizing rich contextual signals such as network, genre and rating, DirecTV Advertising empowers brands to target content on a more granular level to...
Will recreational pot go on sale soon in Ohio? Medical marijuana stores can now apply to sell it
San Francisco Chronicle· 2 hours agoRecreational pot sales are nearing reality in Ohio. The state Division of Cannabis Control began...
LinkedIn to limit targeted ads in EU after complaint over sensitive data use
TechCrunch· 2 hours agoLinkedIn has confirmed it will no longer allow advertisers to target users based on data gleaned...
Council Post: We All Benefit From A High Bar For Ad Quality, So How Can We Uphold It?
Forbes· 3 days agoThe creative assets and the ad wrapper should be lightweight and not overladen with third-party...
Will Netflix get into the TV news business? The pros and cons
dpa international via Yahoo News· 6 hours agoWhen Netflix announced last month that it had acquired the rights to two NFL football games to...
The Friday Checkout: The next phase of retail media is here
Grocery Dive via Yahoo Finance· 3 hours agoAs grocers launch retail media networks at rapid speed, third-party technology partners are stepping...
Study Reveals Racial Bias in Facebook Ads for Education Opportunities - Black Enterprise
Black Enterprise· 1 day agoA 2024 research paper suggests that Facebook’s advertising algorithm has unevenly targeted Black...
'The Morning' Show boss breaks down that WTF 'moment — and why Stella agreed
Entertainment Weekly· 5 hours agoStella Bak needs to seal the deal. In episode 4 of The Morning Show's third season, the president of...
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