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DirecTV Unveils Group of Enhanced Ad Products
Next TV via Yahoo Finance· 1 day agoUtilizing rich contextual signals such as network, genre and rating, DirecTV Advertising empowers brands to target content on a more granular level to...
Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks via Yahoo Finance· 1 day agoComcast's (CMCSA) expansion of its Audience Addressable advertising solution to local and regional...
Will recreational pot go on sale soon in Ohio? Medical marijuana stores can now apply to sell it
San Francisco Chronicle· 3 hours agoRecreational pot sales are nearing reality in Ohio. The state Division of Cannabis Control began...
Will Netflix get into the TV news business? The pros and cons
dpa international via Yahoo News· 6 hours agoWhen Netflix announced last month that it had acquired the rights to two NFL football games to...
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Search Engine Land· 3 days agoMicrosoft’s network spans from web browsing to popular streaming platforms like Netflix and...
LinkedIn to limit targeted ads in EU after complaint over sensitive data use
TechCrunch· 3 hours agoLinkedIn has confirmed it will no longer allow advertisers to target users based on data gleaned...
Council Post: We All Benefit From A High Bar For Ad Quality, So How Can We Uphold It?
Forbes· 3 days agoThe creative assets and the ad wrapper should be lightweight and not overladen with third-party...
Study Reveals Racial Bias in Facebook Ads for Education Opportunities - Black Enterprise
Black Enterprise· 1 day agoA 2024 research paper suggests that Facebook’s advertising algorithm has unevenly targeted Black...
'The Morning' Show boss breaks down that WTF 'moment — and why Stella agreed
Entertainment Weekly· 6 hours agoStella Bak needs to seal the deal. In episode 4 of The Morning Show's third season, the president of...
CNN seeks millions in debate ads
Semafor via Yahoo Finance· 7 days agoBut details of CNN advertising packages reviewed by Semafor suggests that the network anticipates monster ratings — and big ad dollars ...