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ITV transforming the streaming landscape with real-time ad delivery at scale
Loudoun Times-Mirror· 1 day agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed...
It's not 'TV Week' anymore as streamers dominate the advertising upfronts
Los Angeles Times· 7 days agoThe May presentations by media companies, meant to entice advertising sales commitments for the...
The Ad-Supported Streaming Market Just Got Real
MediaPost· 1 day agoby Danny Weisman , 3 hours ago The following was previously published in an earlier edition of Marketing Insider. By the end of 2025, it will be practically mandatory for marketers to buy video ...
Study: Digital Media Ad Spend Grew 18% in Q1 '24
TV Tech· 8 hours agoNEW YORK—A new study from Guideline indicates that In Q1 2024, large US advertisers expanded their overall ad spend by 7% compared to the year prior and...
Magnite stock upgraded to Buy, BofA sees 'dominant force' potential By Investing.com
Investing.com· 15 hours agoThe firm's confidence in Magnite has grown based on its potential to become a dominant force in the...
The FCC may require AI labels for political ads
Mashable· 1 day agoAccording to a new Notice of Proposed Rulemaking released this week, the commission is beginning initial investigations into nationwide requirements for...
FCC to consider rules for AI-generated political ads on TV, radio, but it can't regulate streaming
CBS News· 2 days agoThe proposal, if adopted by the commission, would add a layer of transparency that many lawmakers...
TV Networks Embrace Their Aging Audience With a New Mantra: Age Doesn’t Matter
The Wall Street Journal· 3 days agoThese days, Liguori is among those who say such demographic groups are an outdated way to look at TV...
The FCC may require AI labels for political ads
Mashable· 1 day agoAccording to a new Notice of Proposed Rulemaking released this week, the commission is beginning initial investigations into nationwide requirements for...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 1 day ago"The flexibility of SAS 360 Match allows us...need to get to market ourselves." One of the biggest...