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Sponsored by: PREMION - Don't Get Left Behind: CTV Strategies Every Local Advertiser Needs
MediaPost· 3 days agoAt the Upfronts, the power of streaming was on full display as major media companies showcased their content slates and emphasized their data and tech capabilities. Consumers have firmly embraced ...
Local Advertisers Allocate More Ad Dollars With Connected TV
Forbes· 7 days agoLocal CTV provides options for smaller advertisers with a lower budget and smaller geographic needs the same benefits that larger advertisers receive from CTV< ...
Brands Can Now Buy Shoppable Instacart Ads on YouTube
AdWeek· 13 hours agoGrocery delivery platform Instacart is expanding its partnership with Google to offer shoppable ads...
2 Hospitalized After Seaplane Crashes into Oncoming Boat — See the Jaw-Dropping Video
People Magazine· 7 days agoAt least two people were hospitalized over the weekend after a seaplane clipped a boat in Canada....
Disney Launches 'Advergames' On Hulu, ESPN
MediaPost· 20 hours agoThe company’s new ads come in the form of “advergames,” which Power says pair “the interactivity of streaming with the premium nature of content.” Hulu and ESPN users will now encounter Quiz ...
Watch 'Love Island USA' 2024: Stream Season 6 Episodes Each Week
CNET· 6 days agoNothing says summer quite like a new group of 10 singletons heading to a tropical Fijian paradise to...
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive via Yahoo Finance· 17 hours agoFor brands like Clorox, the goal is to more quickly convert a viewer from consideration to purchase...
Baird’s necessities
Politico· 10 hours agoMay will have more to say on the subject at a press conference this morning. Foreign Minister MÉLANIE JOLY told CTV’s “Question Period” that the report...
Le Mans start time: How and when to watch the 2024 24 Hours of Le Mans
MSN News· 3 days agoThe world-famous 24 Hours of Le Mans takes place this weekend. Here is how to watch the race, and...
Canadian border workers union reaches tentative deal to avoid strike
WPTZ Burlington· 6 days agoTHE THOUSANDS OF CANADIAN WORKERS SET TO GO ON STRIKE TODAY... ARE NOW HOLDING OFF UNTIL NEXT WEEK....