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    • How brands drive positive attention on CTV

      Digiday· 3 days ago

      Positive attention on CTV means relevant audiences meaningfully interact with an ad, leading to mental availability, future engagement with the brand and, ultimately, return ...

    • IAB Tech Lab Releases Ad Creative ID Framework

      IAB Tech Lab Releases Ad Creative ID Framework

      TV Technology via Yahoo News· 4 days ago

      IAB Tech Lab. NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad...

    • Navigating the New CTV Ad Landscape (Viewpoint)

      Navigating the New CTV Ad Landscape (Viewpoint)

      Next TV via Yahoo Finance· 5 days ago

      If anything, the upfronts are poised to be revitalized thanks to the growth of programmatic technology. In the “early days” of this fast-growing medium...