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As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development
Digiday· 3 days agoIn particular, they took pains to stress the idea that brand marketers would need to rely on their...
The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’...
Digiday· 3 days agoIt’s an arguably strange time to organize a shuffle, just five months before the U.S. presidential election — and likely signals the urgent need to make changes at the news organization. Will ...
Hidden Agency Fees Could Backfire; The Hulu Stalemate Continues | AdExchanger
AdExchanger· 6 days agoAgencies sing the praises of open marketplace bidding. Neither company stakeholders nor advertiser...
LinkedIn’s publisher revenue share program is entering its next phase
Digiday· 4 days agoThe test period over the past several months has yielded ad revenue for some of the publishers. Prior to its launch in beta, execs from Bloomberg, Reuters, Forbes and The Wall Street Journal ...
The cases for and against The Trade Desk's Top 100 List
Digiday· 5 days agoGranted, some of this heat is due to the ad tech vendor’s own moves, but a lot of it is just part and parcel of being the biggest fish in the pond. Let’s get this out of the way now: Yes, The ...
Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off? | AdExchanger
AdExchanger· 4 days agoTV advertisers and publishers are in the throes of upfront negotiations. Buyers think they have the upper hand, and they’re using it to push publishers for more competitive pricing, Variety ...
The pros and cons of publishers’ AI licensing deals
Digiday· 5 days agoThere are a few large digital publishers that haven’t yet come aboard — namely Condé Nast, Hearst and Bustle Digital Group. The New York Times is taking...
How Sonos plans to market its new Ace high-end headphones in a noisy category
Digiday· 2 days agoThe Ace, which started shipping this week, cost $450 and come in two color options: black and soft white. One way Sonos plans to market the Ace is by broadening its customer base across three categories.
Google Rushes Into AI, Everywhere; Can’t Teach A Young Watchdog Old Tricks | AdExchanger
AdExchanger· 2 days agoGoogle rushed generative AI search responses before the product was ready for primetime. In a recent blog post, Google announced a series of hasty updates after the rollout resulted in some ...
Susquehanna Subleasing 74K SF From Warner Discovery at 30 Hudson Yards
Commercial Observer· 4 days agoWarner Bros. Discovery has offloaded some of its Hudson Yards offices, Commercial Observer has...