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Beyond the rosé: Navigating Cannes Lions as a sober attendee
Digiday· 6 days ago“People are looking at it through a different lens and they want to be able to get the most out of Cannes,” said Michele Fournier, global director of events and partnerships at VML ad agency ...
The HOW Agency Recognized as Finalist in PR Daily's Social Media & Digital Awards
KOLR - KSFX Ozarks· 6 days agoThe HOW Agency, a full-service digital agency and a subsidiary of 5WPR, has been recognized as a finalist in the Paid Social Media Campaign category of PR Daily's 2024 Social Media & Digital ...
Overheard at The IAB Tech Lab Summit
Digiday· 6 days ago“Mandates are hard for trade bodies …” — IAB Tech Lab CEO Anthony Katsur discussed the difficulties involved in convincing different tiers of the industry to convene around an identifier that ...
Why Media Shouldn’t Drive Your Creative Process
Forbes· 5 days agoA strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading...
Brita is working with the Lawn Tennis Association to remove single-use water bottles from...
Digiday· 7 days agoThis time around, it’s joined the sporting establishment as the official water partner of the Lawn...
Roku Shifts Its Approach and Opens Up Data to the Programmatic Ecosystem
AdWeek· 6 days agoRoku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of...
How a work platform redesigned BuzzFeed’s former offices after moving in
Digiday· 6 days agoThis story was originally published on our sister site, WorkLife. Just around the corner from Union...
Stagwell (STGW) Celebrates 302 Awards in 2024 with Strong Wins Across the Effie's, Clios, SABRE...
Morningstar· 7 days agoNEW YORK, June 11, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today celebrates its global agencies and products for winning over 300 awards in 2024 to date, recognizing innovative strategies and