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This campaign painted the UK pink to celebrate Barbie. Here’s how they did it
The Drum· 22 hours agoLooking back on its success, you’d be forgiven for thinking that the Barbie movie was always...
Council Post: Mastering The Art Of Advertising In An Election Year
Forbes· 2 days agoCourtney Hiller is the Founder of All Points Social, a marketing and media agency based in Westport,...
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks· 2 days agoROKU secures the exclusive multi-year rights to broadcast Major League Baseball's Sunday Leadoff live games.
Inside Nurofen’s campaign to close the gender pain gap
The Drum· 22 hours agoMeantime, the pain relief category is in decline. There was a chance to highlight the gender pain...
MediaPost Publications - MediaPost Weekend 06/08/2024
MediaPost· 7 days agoExcluding political, Wieser now projects U.S. ad spending will rise 6.3% this year, a two percentage point increase from his September 2023 benchmark of +4.3%. The IPG Mediabrands ...
N.O. ad company's identity stolen through official state website that owners thought was secure
WWL-TV, Channel 4 New Orleans· 2 days agoAdvertising Executive Perry Dolce expected to receive a six-figure check for ad buys in the mail...
Creative 100: The Directors Who Caught Our Attention
AdWeek· 1 day agoHat in the ring: Though she wasn’t on Dick’s Sporting Goods’ roster of ad agency help, Lake Bell recently pitched an idea for a campaign “as a wild card...
Is Free Too Expensive In A Digital World?
MediaPost· 5 days agoYou might be trading your privacy and your deeply held beliefs for a service you'd rather be paying for.
Fates & Fortunes: June 2024
Next TV via Yahoo Finance· 4 days agoJoel Meyer (Image credit: OpenX) KATZ MEDIA...where he was head of LG Channels in North America, overseeing the consumer-electronics firm’s free ad...
The Good, Bad And Overblown About The Trade Desk’s Top 100 List | AdExchanger
AdExchanger· 4 days agoPublishers are already beset by brand safety blocklists and anti-MFA solutions, but now they’re...
