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Magna Boosts Ad Outlook: Cites Economic Rebound, Cyclical Events
MediaPost· 24 hours agoOn the heels of GroupM's significant upgrade, IPG Mediabrands's Magna also boosted both the U.S. and worldwide ad outlooks for 2024, citing a combination of factors, including ...
Albertsons Media Collective Launches Effort To Boost Retail Media, CTV Campaigns
MediaPost· 4 days agoExpanding retail media capability into TV, major supermarket chain Albertsons is launching Collective TV, a new effort for advertisers looking to achieve ...
Albertsons Unlocks Combined Value of Retail Media and TV
Progressive Grocer· 4 days agoInc., has debuted Collective TV. According to the company, the solution unlocks the combined value...
Diversifying Media--Only 25% Of Advertisers Ready For Google Cookie Phaseout
MediaPost· 6 days agoOnly 25% of advertisers are completely prepared for the cookie phaseout and 46% are happy with Google’s decision to delay the phaseout, according to data from Taboola, a platform ...
Lowe's Brings Back CMO Position
MediaPost· 6 days agoLowe’s has promoted one of its longtime marketing executives to chief marketing officer. Jennifer Wilson, who most recently served as senior vice president of enterprise brand and marketing, ...
This campaign painted the UK pink to celebrate Barbie. Here’s how they did it
The Drum· 4 days agoLooking back on its success, you’d be forgiven for thinking that the Barbie movie was always...
Inside Nurofen’s campaign to close the gender pain gap
The Drum· 4 days agoMeantime, the pain relief category is in decline. There was a chance to highlight the gender pain...
Council Post: Mastering The Art Of Advertising In An Election Year
Forbes· 5 days agoCourtney Hiller is the Founder of All Points Social, a marketing and media agency based in Westport,...
Inside CVS’s retail media ad deal with The Trade Desk
Ad Age· 3 days agoThe “transparency” is about showing advertisers “the costs associated with buying our media,” Dhariwal said. The self-serve option also is a typical evolution for retailers that are becoming ...
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks· 5 days agoROKU secures the exclusive multi-year rights to broadcast Major League Baseball's Sunday Leadoff live games.
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