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How to use Performance Max for any type of business
Search Engine Land· 5 days agoPerformance Max is a versatile campaign, but understanding the nuances and adapting it to the account you’re working on can be the difference between...
10 Tips On How To Rock A Small PPC Budget
Search Engine Journal· 7 days agoMany advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that...
Council Post: How To Navigate Google’s ‘Black Box’ To Optimize Ad Campaigns
Forbes· 3 days agoWhile Google is a mainstay for advertising campaigns, its increasingly opaque “black box” approach...
Google TV Launches Ad-Supported Service on Streaming Boxes
iTech Post· 6 days agoGoogle announced its new advertising network that offers targeted ads to more than 125 live channels...
Unlocking The Secrets Of Google Ad Auctions
Search Engine Journal· 5 days agoIn the world of search marketing, ad auction dynamics play a crucial role in determining ad placements and costs. Since the DOJ trial against Google, a...
Google Launches New Connected TV Ad Placement Options
Social Media Today· 7 days agoGoogle has announced a new way to display your ads on connected T.V. sets, via its Google T.V. network, which is available on selected smart T.V.s and O.T.T, devices. As it looks to capitalize ...
Google’s auto-pause for idle keywords: overreach or overdue?
Search Engine Land· 5 days agoA short while after Google announced it would pause low-activity keywords, the Optmyzr team ran a...
Indonesia Threatens to Ban X for Allowing Porn on the Platform
PC Magazine· 2 days agoX, formerly Twitter, is once again running into trouble in Indonesia. Budi Arie Setiadi, Indonesia’s...
Google is ready to fill free streaming TV channels with ads
The Verge· 6 days agoFAST channels are growing, and so are ads.
Textbook Publishers Claim Google Ads Promote Pirated Materials | New York Law Journal
Law.com· 6 days agoIn a measure to address Google’s “systemic and pervasive advertising” of copyrighted educational...
