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FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Next TV via Yahoo News· 5 days ago“This allows for a greater diversity of marketers to access our premiere content, while also...
Nexstar Names Tim Ingram VP, GM of Broadcast and Digital Operations in Baton Rouge, La.
TV Technology via Yahoo Finance· 1 day agoDuring his tenure at WVUE, the station became the market ratings leader while growing total ...
Retail sales rise a meager 0.1% in May from April as still high inflation curbs spending
KETK· 4 days agoNEW YORK (AP) — Consumers barely increased spending in May from April as still high prices on...
At Cannes Lions Ad Festival, Sports and AI Loom Larger Than Ever
The Wall Street Journal· 2 days agoThe National Basketball Association’s approaching media rights deal is meanwhile poised to alter...
Donald Trump’s return is making Hollywood nervous
The Economist· 1 day ago“The Apprentice”, a dramatisation of the early career of Donald Trump, had one of the buzziest premieres at the Cannes Film Festival in May, with...
Even FAST Channels May Need High-Profile Original Content... Sometimes
MediaPost· 4 days agoFor FAST channels, original programming might be a temptation in order to boost growth. FAST platforms -- those free-ad supported streaming TV services, like Tubi, Roku Channel, Pluto TV and ...
Students help upcoming Marine City thrift store with website
The Voice· 1 day agoBy the Water Thrift Store, an upcoming Marine City thrift store owned by nonprofit Life Skills...
Cannes Lions Launches With Focus on Sports, Streaming, AI
The Wrap via Yahoo News· 6 days agoBuzz this year includes ‘Lions King’ Michael Kassan upending the ad business with new company to...
Netflix offers Christmas Day NFL advertising packages for ‘US$5m’ - SportsPro
SportsPro· 2 days agoNetflix is seeking US$5 million for advertising packages during its Christmas Day National Football League (NFL) matchups, according to an internal pitch deck seen by Adweek ...
US pay-TV subscriptions fall by record 6.9% as YouTube TV suffers from end to NFL season - SportsPro
SportsPro· 1 day agoThe number of pay-TV customers in the US fell by a record 6.9 per cent during the first quarter of 2024, according to analysts, with Nielsen reporting that streaming now accounts for nearly ...