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FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Next TV via Yahoo News· 5 days ago“This allows for a greater diversity of marketers to access our premiere content, while also...
NBCU, Group Black Plan to Launch Multicultural Content Hub E!+ on Peacock
Variety via Yahoo News· 6 days agoNBCUniversal is tapping an outside company to help it bring a broader array of viewers and...
Cannes Lions Launches With Focus on Sports, Streaming, AI
The Wrap via Yahoo News· 6 days agoBuzz this year includes ‘Lions King’ Michael Kassan upending the ad business with new company to...
Netflix Stock: Can Bundling with Competitors Drive Shares Higher? | Investing.com
Investing.com· 6 days agoNetflix is now bundling its ad-supported tier streaming plans with competitors like the Xfinity...
Even FAST Channels May Need High-Profile Original Content... Sometimes
MediaPost· 4 days agoFor FAST channels, original programming might be a temptation in order to boost growth. FAST platforms -- those free-ad supported streaming TV services, like Tubi, Roku Channel, Pluto TV and ...
Retail sales rise a meager 0.1% in May from April as still high inflation curbs spending
FOX30 / CBS47 Jacksonville· 5 days agoNEW YORK — (AP) — Consumers barely increased spending in May from April as still high prices on...
Nexstar Names Tim Ingram VP, GM of Broadcast and Digital Operations in Baton Rouge, La.
TV Technology via Yahoo Finance· 1 day agoDuring his tenure at WVUE, the station became the market ratings leader while growing total ...
US pay-TV subscriptions fall by record 6.9% as YouTube TV suffers from end to NFL season - SportsPro
SportsPro· 2 days agoThe number of pay-TV customers in the US fell by a record 6.9 per cent during the first quarter of 2024, according to analysts, with Nielsen reporting that streaming now accounts for nearly ...
6% of Households Watch TV Solely on Mobile Devices, Survey Finds
The Wrap via Yahoo News· 2 days agoBetween 2022-'23, U.S. households without a TV set grew from 7% to 8%, according to the Advertising...
Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics
The Hollywood Reporter· 5 days agoFreeWheel, Comcast’s advertising management platform that enables clients to manage and monetize...