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Walmart signs as partner for Forbes’ inaugural Creator Upfronts
Marketing Dive via Yahoo Finance· 3 days agoDive Insight: Forbes’ tie-up with Walmart for its inaugural Creator Upfronts shows the growing...
Martin Starger, influential shaper of TV and movies, dies at 92 - The Boston Globe
The Boston Globe· 7 hours agoEntertainment mogul Barry Diller, who was one of his proteges at ABC, described Mr. Starger in an email as “the quintessential television executive of the 1970s.” Mr. Starger’s time at ABC was ...
Global News lays off employees in Alberta, British Columbia and Ontario
CBC via Yahoo Finance· 4 days agoNearly three dozen people in Alberta, British Columbia and Ontario have been let go from their jobs...
BCE Subsidiary Bell Media Partners TikTok for Pulse Premiere
Zacks via Yahoo Finance· 7 days agoBCE Inc’s BCE subsidiary Bell Media recently collaborated with TikTok to unveil Pulse Premiere in...
BCE's Bell Media Acquires OUTFRONT's Canada-Based Business
Zacks via Yahoo Finance· 6 days agoNew York-based OUT is a renowned player in the out-of-home advertising landscape. Using billboard...
From Vintage Shows to Viral Streams: The Evolution of Covet by Christos - LA Weekly
LA Weekly· 5 days agoIn the ever-evolving landscape of luxury retail, few names have made as significant an impact as...
Warner Bros. Discovery’s ‘Big Loss’ of the NBA Would Weaken its Venu Sports Contribution
The Wrap via Yahoo Finance· 7 days agoThe bundle’s value could be diminished, but the joint venture could lure more partners to make up...
CNN is sharing its presidential debate with rivals. But there are strings attached
Los Angeles Times· 2 days agoCNN’s deal to produce the first debate of the 2024 presidential election cycle is a major coup for...
How brands drive positive attention on CTV
Digiday· 5 days agoPositive attention on CTV means relevant audiences meaningfully interact with an ad, leading to mental availability, future engagement with the brand and, ultimately, return on investment. Negative ...
Extra: DCD Rights sales in CEE; more new commissions for “The Traitors”
Realscreen· 7 days agoDCD Rights closes sales to CEE channels UK-based DCD Rights has sold more than 100 hours of...