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FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Next TV via Yahoo News· 2 days ago“This allows for a greater diversity of marketers to access our premiere content, while also...
NBCU, Group Black Plan to Launch Multicultural Content Hub E!+ on Peacock
Variety via AOL· 3 days agoNBCUniversal is tapping an outside company to help it bring a broader array of viewers and...
Walmart signs as partner for Forbes’ inaugural Creator Upfronts
Marketing Dive via Yahoo Finance· 6 days agoDive Insight: Forbes’ tie-up with Walmart for its inaugural Creator Upfronts shows the growing...
Cannes Lions Launches With Focus on Sports, Streaming, AI
The Wrap via Yahoo News· 3 days agoBuzz this year includes ‘Lions King’ Michael Kassan upending the ad business with new company to...
NBCU, Group Black Plan to Launch Multicultural Content Hub E!+ on Peacock
Variety via Yahoo News· 3 days agoNBCUniversal is tapping an outside company to help it bring a broader array of viewers and...
Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics
The Hollywood Reporter· 2 days agoFreeWheel, Comcast’s advertising management platform that enables clients to manage and monetize...
Netflix Stock: Can Bundling with Competitors Drive Shares Higher? | Investing.com
Investing.com· 3 days agoNetflix is now bundling its ad-supported tier streaming plans with competitors like the Xfinity...
Amid Another Worst Quarter Ever for U.S. Pay TV, Even YouTube TV Lost Subscribers in Q1, Analyst...
Next TV via Yahoo Finance· 1 day ago"As ad-supported SVOD and AVOD continue to scale and their targeting capabilities grow more...
Venu Sports Adds Tim Connolly, Skarpi Hedinsson to Sports Streaming Venture Leadership Team
The Wrap via Yahoo Finance· 1 day agoFox, Disney and Warner Bros. Discovery's collaboration is led by former Hulu and Apple executive...
Jury Awards $122M in Advertising Patent Case Following Testimony of Quandary Peak Experts
Tehachapi News· 3 days agoKoskinen and Frankovitz were retained on behalf of the plaintiff, an advertising technology company....