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EXCLUSIVE: Versace Names Cai Xukun Global Brand Ambassador
WWD via Yahoo News· 6 days agoThe Chinese idol, who was accused of inappropriate sexual behavior with a female last July, which he...
With podcasts and influencers, the Liberals fight to win back lost ground with younger voters
CBC via Yahoo News· 2 days agoTrailing in the polls among the younger voters who could help decide the next general election, the...
Immersive ‘y’allternative’: Walmart embraces social trends in gamified commerce experience
The Drum· 5 days agoThe hub was described by Walmart’s senior vice-president and chief marketing officer William White...
Even Advertisers Are Telling You to Get Off Your Smartphone
The Wall Street Journal· 5 days agoHeineken last month introduced what it calls the Boring Phon. With an ability to make calls and send...
Chanel Praises Creative Director Virginie Viard After Revenues Rise 16% in 2023
WWD· 6 days agoPARIS — Chanel has given Virginie Viard its vote of confidence after the French luxury house again...
The Week in Fashion: Dior Elevates the Dad Sneaker
Harpers BAZAAR· 3 days agoWelcome to the Week in Fashion, Bazaar’s at-a-glance guide to what the industry is talking about. When creative director Maria Grazia Chiuri debuted her...
Oreo: Art of Play by Publicis
The Drum· 6 hours agoIn a nation known for over-work, over-studying and pressure to achieve, Oreo is bringing back China’s 5,000-year-old culture of play with a platform called ‘Art of ‘Play’. Playfulness has been ...
Go Your Own Wayfair by Jung von Matt
The Drum· 6 hours agoWayfair, one of the world’s largest online destinations for all things home, launches the third iteration of its integrated strategic campaign “Go Your Own Wayfair”. This is the first spot of ...
With ‘no silver bullet answer’ how can APAC advertisers embrace a cookie-free future?
The Drum· 5 days agoThis is the advice of Criteo’s senior vice-president, global go-to-market strategy &...
TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools
AdWeek· 5 days agoThe first set of tools, TikTok One, is a hub that gives advertisers access to creators, creative tools, agency partners and measurement. The second, TikTok Symphony, serves ...