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    • Why Cannes is a hotspot for media data deals

      Ad Age· 4 days ago

      During Cannes Lions, multiple media companies announced that advertisers looking for more audience data would be getting their wishes granted. Disney announced a partnership with Affinity Solutions ...

    • INSTACART MAKES YOUTUBE ADS SHOPPABLE FOR CPG BRANDS

      Morningstar· 7 days ago

      Select brand partners will be able to inspire and convert consumers watching YouTube directly to purchase for same-day delivery. The new capability builds on Instacart's successful Instacart-powered ...