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Social-Media Influencers Aren’t Getting Rich—They’re Barely Getting By
The Wall Street Journal· 14 hours agoEarning a decent, reliable income as a social-media creator is getting harder, as platforms pay less...
Northwestern moves AD Derrick Gragg into a new role overseeing NIL and revenue-sharing strategy
Chicago Tribune· 5 days agoGragg will remain the AD until his replacement begins work. As vice president of athletic strategy,...
The creator economy is worth an estimated $250 billion. Where is that money going?
Stacker via AOL· 17 hours agoNotably, some emerging platforms provide alternative routes to fund and support creators outside of...
Fox Taps FreeWheel for Dynamic Ad Insertion in its College Football Coverage
TV Technology via Yahoo Finance· 6 days ago“The TV ad marketplace is very complex and when we thought about who is doing a great job helping...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 5 days agoThe expansion allows programmatic clients to purchase display and video ads on the app and target...
Spotify Launches In-House Creative Agency For Custom Marketing Campaigns
MediaPost· 2 days agoSpotify is committing more resources to the ad space, announcing its first in-house marketing agency. According to the music streaming service, “Creative Lab” is designed ...
YouTube Is Experimenting With a Way to Kill Ad Blockers for Good
Lifehacker· 5 days agoYouTube is getting aggressive in its fight against ad blockers. According to the developer of...
219,509 Shares in Integral Ad Science Holding Corp. (NASDAQ:IAS) Purchased by Healthcare of Ontario...
ETF DAILY NEWS· 6 hours agoHealthcare of Ontario Pension Plan Trust Fund acquired a new position in Integral Ad Science Holding Corp. (NASDAQ:IAS – Free Report) in the 4th quarter, according to its ...
The A.I. Influencer Ads Are Coming
New York Times· 18 hours agoIf you are scrolling through TikTok and see an ad, it is likely that the person trying to sell you something in that ad is a real human being. On Monday...
Fox, FreeWheel Expand Playbook With Dynamic Ad Insertion in College Football Games
Next TV via Yahoo Sports· 6 days ago“We are excited and proud to strengthen our relationship with Fox,” Katy Loria, chief revenue...