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'AI Overview' Ads Projected To Generate $1.7B For Google Next Year, $17B By 2027
MediaPost· 3 days agoDays after WPP's GroupM unit released estimates that more than two-thirds of advertising buys are now "AI-enabled," a Wall Street equities researcher following the sector ...
Pinterest launches AI ad format it plans to showcase at Cannes
Ad Age· 5 days agoBackground generation has emerged as a primary duty for generative AI technologies used in advertising settings. In WPP’s Open platform, for example, the holding company has ...
Inside GroupM’s restructuring—how WPP’s media network is fighting for prominence in a data-driven...
Ad Age· 6 days agoReilly said that neither Wavemaker nor GroupM had an established “new business infrastructure or culture” when she joined and that in “a place of this size, there was an over-reliance on new ...
Agency news you need to know this week
Ad Age· 4 days agoCayman Islands Department of Tourism hired WPP’s Grey as its global creative agency of record after a competitive review. The agency will be responsible for developing the ...
TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’
Variety via Yahoo Finance· 3 days agoIf you want to see the latest fire sale, just turn on your TV. The nation’s big media companies are...
‘Griffin in Summer’ Tops Tribeca Festival Awards
The Hollywood Reporter via Yahoo News· 3 days agoGriffin in Summer won the Founders Award for best U.S. narrative feature as well as two additional awards at the 2024 Tribeca Awards: special jury...
Creative 100: Agency Creative Leaders
AdWeek· 4 days agoBuilding an agency: Avinash Baliga joined Tombras from Maximum Effort, where he worked on campaigns for Mint Mobile, Weight Watchers, Bolt Financial and...
Volkswagen Group selects Omnicom as global media agency after lengthy review
Automotive News· 4 days agoThe business includes multiple brands such as VW, Audi and Škoda. PHD has been servicing the account since winning it from WPP’s Mediacom in 2016. VW initially began the review ...
Cannes Lions Clash: Michael Kassan to Launch Competitor to UTA-Owned MediaLink at Adfest | Exclusive
The Wrap via Yahoo News· 6 days agoAfter his dramatic departure from UTA-owned MediaLink, Kassan will be holding competing events — and...
Volkswagen Group selects Omnicom for global media after lengthy review
Ad Age· 4 days agoGroup’s media account following a lengthy review, Ad Age has learned. The business includes multiple brands such as VW, Audi and Škoda. PHD has been servicing the account since winning it from ...
