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1. • 

     Council Post: Maximizing Advertising Potential: The Emergence Of Zero-Party Ads

     Forbes· 10 hours ago

     Despite another delay in Chrome’s cookie phase-out, the search for alternative methods for...

2. • 

     The Killer Ad Network May Have Just Been Born. Look Out, Incumbents!

     Forbes· 10 hours ago

     It’s not your imagination if it feels like all your clients and competition are interested in the...

3. • 

     How Advertising Broke the World

     Wired News· 18 hours ago

     Trevor will then go through a series of screens offering an array of choices for where, how, and when the ad will appear. The most important and...

4. • 

     Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks

     NBC Universal via AOL· 6 days ago

     Earlier this year, Google began its revamp of how it and other companies track users online, namely...

5. • 

     TikTok sued the government — oral arguments start in September

     Deseret News via Yahoo News· 2 days ago

     “Defendants have knowingly, intentionally, and deceptively promoted compulsive and unhealthy use of...

6. • AVANT Signs on as a Diamond Sponsor for ITEXPO 2025, the #TECHSUPERSHOW

     TMCnet.com· 1 day ago

     Leading Communications and Technology Event Returns to Florida.

7. • 

     A guide to ad variations in Google Ads

     Search Engine Land· 1 day ago

     “Schedule Online”). Try location-specific ad copy vs. more generic ad copy. Instead of updating all your ads during a specific sale period...test landing...

8. • 

     Q2 2024 Traveler Insights: Discover traveler search trends | By Jennifer Andre

     Hospitality Net· 2 days ago

     Understanding the latest data around changing traveler search trends, booking behaviors, and global...

9. • 4 key ways independent agencies can take advantage of convergent TV

     Ad Age· 6 days ago

     As media changes, so do advertisers’ needs, and brands still rightfully turn to their agencies to guide them through the present and into the future. This is hard even for major holding companies ...

10. • 

      Damage control: Apple releases new animation heavy ad for the iPad Pro

      Neowin· 13 hours ago

      After upsetting many people, Apple has released a new ad for iPad Pro called "Worlds Made on iPad."...