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    • 9 Celebrity Perfumes We Can't Stop Spritzing

      9 Celebrity Perfumes We Can't Stop Spritzing

      InStyle· 5 days ago

      “Since then, Spear’s brand has launched dozens of perfumes and has worked with some of the industry’s biggest perfumers and celebrities in their own...

    • Inside Sephora’s Niche Fragrance Strategy

      Inside Sephora’s Niche Fragrance Strategy

      The Business of Fashion· 3 days ago

      When Europerfumes founder Vicken Arslanian purchased the shuttered fragrance brand Commodity in 2019, he didn’t have much of a plan on how to revive the...