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The Art Of The Deal For Advertisers And Agencies
MediaPost· 2 days agoIf you use a lot of TV, your last contract may not be completely up-to-date with how the marketplace is evolving in terms of streamers, programmatic and connected TV. If you produce ever more ...
Insider Sale: President of Engineering Mukul Kumar Sells Shares of PubMatic Inc (PUBM)
GuruFocus.com via Yahoo Finance· 5 days agoThe transaction was filed on June 18, 2024, as reported in the SEC Filing. Following this...
Analyst reboots Trade Desk stock price target after Netflix deal
TheStreet via Yahoo Finance· 4 days agoJeff Green, the company's founder and chief executive, told analysts last month that "more than 90%...
Missed Out on Nvidia? Buy The Trade Desk Instead.
Motley Fool via Yahoo Finance· 6 days agoLet's cut right to the chase. The Trade Desk isn't a company most people know. That's because the company operates in a little-known but widely used...
Charter Communications (CHTR) Expands Partnership With Magnite
Zacks via Yahoo Finance· 4 days agoCharter Communications' (CHTR) Spectrum expands its partnership with Magnite to enhance programmatic...
Yippee-Ki-Yay, MFA: Advertisers Dump Bogus Sites
MediaPost· 6 days agoThe finding, part of a just-released "Programmatic Transparency Benchmark Study," conducted...
Trade Desk initiated, Best Buy upgraded: Wall Street's top analyst calls
The Fly via Yahoo Finance· 6 days agoThe firm sees multiple drivers to support sustainable, 20%-plus topline growth, including the...
Exclusive: Supply-Side Platform 33Across Is Pursuing a Sale
AdWeek· 4 days agoSupply-side platform (SSP) and data business 33Across has been pursuing a sale via investment banking firm Centerview Partners, according to four sources familiar with the matter. The sale process ...
PubMatic And Cognitiv Partner On Contextual Targeting
MediaPost· 4 days agoPubMatic, a global sell-side ad-technology company, is the first SSP to make Cognitiv’s Context GPT 4 available to clients. GPT 4 is able to gauge sentiment and nuance, allowing brands to buy ...
Comcast's (CMCSA) FreeWheel Unveils Live Streaming Ad Products
Zacks· 4 days agoFree Report) -owned FreeWheel, a leading ad tech platform for television, is rolling out new enhanced capabilities to allow advertisers to transact programmatically on live streaming video events ...
