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4 key ways independent agencies can take advantage of convergent TV
Ad Age· 6 days agoAs media changes, so do advertisers’ needs, and brands still rightfully turn to their agencies to guide them through the present and into the future. This is hard even for major holding companies ...
The gateway to conversions: 5 ways retailers can create incremental opportunity
The Drum· 2 days agoHow can we find new shoppers and capture incremental purchases? Connexity's director of marketing...
PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers - Slashdot
Slashdot· 2 days agoPayPal has hired Mark Grether, who formerly led Uber's advertising business, to lead the effort as senior vice president and general manager of its newly-created PayPal Ads ...
Warren Buffett Technology Guru? See The 4 Tech Stocks Where He Owns Millions of Shares
247wallst.com· 7 days agoIf any investor has stood the test of time, it’s Warren Buffett, and with good reason. For years,...
Top 5 tips for targeting China’s luxury consumers with a mobile-first approach
The Drum· 2 days agoNowhere is this more evident than in China, with its mobile-first and inclusive digital...
NFL and WNBA Fans Want More for Their Data Than Dumb Ads
AdWeek· 7 days agoManny Puentes, GM of advertising at sports data and analytics firm Genius Sports, has been in ...
Heinz Pickle Ketchup gets digital-heavy campaign for US rollout
Marketing Dive via Yahoo Finance· 2 days agoPhase two will feature reaction-style videos where partners react to product pre-reviews from their...
Diversifying Your Product Line: Beyond T-Shirts – Exploring New Opportunities in Print on Demand
Digital Journal· 10 hours agoPrint on demand (POD) has revolutionized the way entrepreneurs and creators sell their designs online. While t-shirts have been the go-to product for many POD sellers, diversifying ...
Federal Privacy Bill Sets Up Confusion Over Using Kids’ Data
Bloomberg Law· 6 days agoThe measure, called the “American Privacy Rights Act” or “APRA,” was approved by a House subcommitee Thursday. APRA combines proposed updates to the Children’s Online Privacy ...
EU Regulators are considering whether Telegram should face stricter regulation
Neowin· 1 day agoIn a report published today by Bloomberg, European Union regulators are considering launching an...