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Walmart ad sales pop as more brands buy into retail media
Marketing Dive via Yahoo Finance· 7 days agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Digital Content Next divests TRUSTX to Symitri
Digiday· 7 days agoDavid Kohl, cofounder and CEO of Symitri, said the intention is to launch “the world’s first integrated privacy firewall and real-time data clean room,” a venture the involved parties believe ...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 3 days agoSAS logo. CARY, N.C.—The UK's largest commercial broadcaster ITV has released new details on how it...
Small Business - Cordele Dispatch | Cordele Dispatch
Cordele Dispatch· 5 days agoLONDON, May 22, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Connected TV (CTV) Invalid Traffic Benchmark Report, analyzing the
New Opportunities for CPG Brand Marketers to Reach and Engage Small Store Audiences By Kristy Day
Digital Journal· 2 days agoConsequently, CPG marketers have been unable to reach the millions of consumers who frequent these establishments and market to them with targeted and relevant advertising ...
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 6 days ago“We’re utilizing our new-gen AI audience capabilities to make these results even stronger by tapping...
It's becoming impossible for game publishers to avoid the question of advertising inside premium...
Digiday· 7 days agoAs such, it’s not surprising that an EA representative declined to speak further on the matter when...
Hyper-Casual Games Draw A Third Of In-App Ad Share In Category
MediaPost· 3 days agoHyper-casual games are now drawing 34.4% of in-app advertising in the casual game category, according to an analysis by Mintegral, GameAnalytics and Tenjin. Puzzle games follow ...
Stockholder Alert: Robbins LLP Informs Investors that a Shareholder Has Filed a Class Action Against...
Benzinga· 2 days agoDRCT common stock between April 17, 2023 and March 25, 2024. Direct Digital is an end-to-end, full-service programmatic advertising platform that provides advertising ...
Small Business - The Andalusia Star-News | The Andalusia Star-News
The Andalusia Star-News· 7 days agoLONDON, May 20, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Mobile Seller Trust Index, the comprehensive global seller quality
