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Google TV Launches Ad-Supported Service on Streaming Boxes
iTech Post· 4 days agoGoogle announced its new advertising network that offers targeted ads to more than 125 live channels...
TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’
Variety· 2 days agoAdvertisers have been able to snatch up streaming ad inventory and linear commercial time in deals...
David Lawenda Is Latest Ad-Sales Veteran to Exit Paramount
Variety via Yahoo Finance· 2 days agoDavid Lawenda, the chief digital advertising officer at Paramount Global, is leaving the company...
Google Ad Manager updates give publishers more creative controls
Search Engine Land· 4 days agoThe details. Creative-Level Ad Badging Controls: Publishers can disable ad badging disclosures on a...
How ‘Strava stalkers’ forced fitness apps to protect female joggers
The Telegraph via Yahoo News· 2 hours agoBy default, users can only be messaged by mutual followers, meaning those whom users follow and who...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 2 days agoThe expansion allows programmatic clients to purchase display and video ads on the app and target...
How ‘Strava stalkers’ forced fitness apps to protect female joggers
Daily Telegraph· 2 hours agoLate last year the app also added direct messaging, although this too has raised concerns that the...
Perion's stock falls after ad-tech company loses Microsoft Bing business
Morningstar· 5 days agoPerion Network Ltd.'s stock lost more than a quarter of its value in Monday after the advertising-technology company cut its revenue outlook on the loss of its search distribution ...
Perion's stock falls after ad-tech company loses Microsoft Bing business
Morningstar· 5 days agoPerion Network Ltd.'s stock lost more than a fifth of its value in premarket trading after the advertising-technology company cut its revenue outlook on the loss of its search ...
Scoop: Conservative group's ad targets 10 Dems on immigration
Axios· 2 days agoA conservative group with close ties to the House GOP leadership is launching a $9.5 million ad...