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TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’
Variety· 4 days agoAdvertisers have been able to snatch up streaming ad inventory and linear commercial time in deals...
David Lawenda Is Latest Ad-Sales Veteran to Exit Paramount
Variety via Yahoo Finance· 5 days agoDavid Lawenda, the chief digital advertising officer at Paramount Global, is leaving the company...
Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal· 4 days agoPrime Video’s large ad-supported subscriber base means it has a significant amount of ad inventory...
Community pharmacists join the PBM ad frenzy
Politico· 9 hours agoShe previously was executive director of the Student Press Law Center. — Molly Vinesett is now director of operations at GOPAC Network. She previously worked on the government ...
Google Ad Manager updates give publishers more creative controls
Search Engine Land· 7 days agoThe details. Creative-Level Ad Badging Controls: Publishers can disable ad badging disclosures on a...
United is rolling out targeted in-flight ads – what to know and how to opt out
The Hill via Yahoo News· 7 days agoMedia will use customer demographic information that includes their city of residence, flight...
Stagwell and Anzu Announce Strategic Partnership to Transform the In-Game Advertising Experience -...
Benzinga· 1 day agoStagwell STGW, the challenger network built to transform marketing, and Anzu, the world's most advanced intrinsic in-game advertising platform, today announced a strategic ...
Causeway Capital Commentary: Investing Across the AI Cycle
GuruFocus.com via Yahoo Finance· 14 hours agoMajor technology cycles typically offer three phases of investment opportunities: building,...
Google TV's free streaming channels look set to get unskippable ads in the future
TechRadar· 7 days agoThe ads are coming as part of a brand new advertising network called the Google TV Network, and it'll be coming to a wide range of brands that use Google's ...
Chinese premier focuses on critical minerals and clean energy on final day of Australian visit
San Francisco Chronicle· 1 hour agoChinese Premier Li Qiang has ended his Australian tour on Tuesday in the west coast city of Perth...
