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Creative 100: Honoring the Most Innovative Talent Across Advertising, TV, Visual Art and More
AdWeek· 4 days agoADWEEK’s annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming ...
Google TV Network With Ad-Supported Channels Ties To Google Ads Platform
MediaPost· 6 days agoGoogle and Microsoft have made changes to their ad platforms, demonstrating the desire by advertisers to connect online ad buys with connected ...
Albertsons aims to make TV advertising less complex
Grocery Dive via Yahoo Finance· 4 days agoThe grocer's new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video using a...
Fox, FreeWheel Expand Playbook With Dynamic Ad Insertion in College Football Games
Next TV via Yahoo Sports· 5 days ago“The TV ad marketplace is very complex and when we thought about who is doing a great job helping...
Prime Video AVOD To Grow 133% Due To Rising CTV Ad Volume
MediaPost· 5 days agoLooking broadly at all AVOD business -- major brand streamers...billion) to $2.0 billion from the year before -- chiefly due to it unleashing massive connected TV (CTV) < ...
IAB Tech Lab Releases Ad Creative ID Framework
TV Technology via Yahoo News· 5 days agoThis framework supports the...creative IDs that persist in cross-platform digital video delivery in particular Connected TV (CTV) environments. IAB Tech...
Spotify's New In-House Agency To Incorporate Generative AI Tools - Radio Ink
Radio Ink· 9 hours agoAs Spotify still trails behind other digital platforms in ad revenue, it is introducing a new in-house ad agency that will use AI tech.
Fox Taps FreeWheel for Dynamic Ad Insertion in its College Football Coverage
TV Technology via Yahoo Finance· 5 days ago“The TV ad marketplace is very complex and when we thought about who is doing a great job helping...
Local Advertisers Allocate More Ad Dollars With Connected TV
Forbes· 6 days agoAnother growing ad supported opportunity for local advertisers is free ad supported streaming TV (FAST) channels. A report from LG < ...
Did You Know Premium Games Can Contain Advertising? 3 Annoying Examples
MakeUseOf· 4 days agoEA's proposed plans to add advertising to premium games have attracted backlash, with ads usually...
