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Council Post: Understanding And Mitigating AI Bias In Advertising
Forbes· 6 days agoIn the advertising and marketing domain, the application of AI and bias prevention architecture and...
Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 5 days agoIncrementality testing in digital advertising measures the true impact of ad campaigns by comparing...
JD Supra: California Issues FAQs on Hidden Fee Law
JD Supra· 8 hours agoThis week, the California AG’s office released a set of FAQs on California’s law addressing hidden fees. Advertising, displaying, or offering a price for a good or service ...
Have You Heard? Billionaires Are Buying Up Shares of These 3 Stocks.
The Motley Fool via AOL· 8 hours agoAnd among their favorites is Alphabet. Indeed, according to Motley Fool Research, Alphabet (along...
Travis Scoles Promoted To EVP at Paramount Advertising
Next TV via Yahoo Finance· 3 days agoTravis Scoles. Paramount Advertising said it promoted Travis Scoles to executive VP, advanced ...
Comcast Advertising and TransUnion Partner to Enable Advertisers to Create and Activate Audiences...
Morningstar· 3 days agoToday, Comcast Advertising and TransUnion (NYSE: TRU), a global information and insights company, announced a new privacy-forward agreement in which audiences within the Comcast ...
TodayTix Group Buys Digital Advertising Agency Arthouse (EXCLUSIVE)
Variety via Yahoo Finance· 2 days agoTodayTix Group has acquired Arthouse, a full-service digital advertising agency. Financial terms of...
Streaming giants are about to become their own worst enemies
The Telegraph via Yahoo Finance· 10 hours agoLord Thomson, the Canadian post-war media tycoon who owned The Times among other properties, is said...
UN leader calls out PR firms for fossil fuel advertising on climate change
Newsweek· 4 days agoUnited Nations Secretary-General António Guterres used his World Environment Day address Wednesday...
BEAUTIFULBEAST WINS BEST OF SHOW AT AAF AMERICAN ADVERTISING AWARDS
The Herald Journal· 5 days agoThe campaign was created by Texas-based agency BeautifulBeast on behalf of Fundación Cardiológica...