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Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 7 days agoThe expansion allows programmatic clients to purchase display and video ads on the app and target...
How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants
Search Engine Journal· 1 day agoAs managers of paid media, one question drives us all: “How do I improve paid ad performance?”. Given that our study found close variant search terms perform poorly, yet more than half of the ...
Another Brick in the Wall: British Columbia Court of Appeal Confirms Framework for Determining...
JD Supra· 2 days agoFor many reasons, including delays in the litigation system, choice of decision-maker and procedural flexibility, arbitration appears to be increasing in popularity as a means to resolve commercial ...
Daily Search Forum Recap: June 19, 2024
Search Engine Roundtable· 12 hours agoHere is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google posted its FAQs on AI Overviews, asking ...
Fossil fuel ads work on you too – here’s how - EconoTimes
EconoTimes· 7 days agoIf countries cannot keep fossil fuels in the ground then they should at least keep their ads off the air. “Godfathers of climate chaos” in the coal, oil and gas industries have used slick advertising ...
Gateway - Quartz
Quartz· 2 days agoIbotta is a Colorado-based consumer rewards platform set to go public Thursday on the New York Stock Exchange. It’s one of several tech companies to launch IPOs after the successful debuts of ...
Hey, United Airlines, we don’t want targeted ads at 30,000 feet
Today's News-Herald· 3 days agoOver the past few years, American Airlines steadily removed seat-back screens from almost all of its domestic fleet. The airline’s rationale was that people now bring their own screens wherever ...
