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Netflix offers Christmas Day NFL advertising packages for ‘US$5m’ - SportsPro
SportsPro· 5 days agoNetflix is seeking US$5 million for advertising packages during its Christmas Day National Football League (NFL) matchups, according to an internal pitch deck seen by Adweek ...
Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics
The Hollywood Reporter· 7 days agoFreeWheel, Comcast’s advertising management platform that enables clients to manage and monetize...
FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions...
Morningstar· 7 days agoFreeWheel also releases report on trends, best practices, and programmatic opportunities for advertisers across the growing array of live events moving to streaming platforms. FreeWheel, a global ...
Community, conversation and connection: 55-plus active adult living at Solea Lewisville
Community Impact· 1 day agoFor adults ready to be surrounded by comfort and community, Solea Lewisville is the perfect place to...
6% of Households Watch TV Solely on Mobile Devices, Survey Finds
The Wrap via Yahoo News· 4 days agoBetween 2022-'23, U.S. households without a TV set grew from 7% to 8%, according to the Advertising...
Cannes Lions Closer Tackles Why Sports Rights Are Leading the Streaming Wars: ‘A Ceiling Has Not Yet...
The Wrap via Yahoo Finance· 3 days ago"It is only in the last few years that we've seen the streamers coming here," the fest's managing...
Retail sales rise a meager 0.1% in May from April as still high inflation curbs spending
KETK· 6 days agoNEW YORK (AP) — Consumers barely increased spending in May from April as still high prices on...
Tide Knows: Olympians Are Messy Eaters, Too
MediaPost· 1 day agoTurns out Olympic heroes are as likely to make a mess of their shirts as anyone else. Tide’s new ad spot, Stains Happen to the Best of Us, makes that point with two* Olympic legends, as Noah ...
Premiums return for Indiana’s HIP, CHIP Medicaid enrollees
Indiana Capital Chronicle via Yahoo News· 16 hours agoFor the first time in years, certain Indiana Medicaid beneficiaries will start paying premiums again...
Comcast's (CMCSA) FreeWheel Unveils Live Streaming Ad Products
Zacks via Yahoo Finance· 6 days agoComcast (CMCSA)-owned FreeWheel announces the launch of an enhanced product suite for programmatic...