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Indie DSP Programmatic Ad Deals Climb 24%
MediaPost· 3 days agoFreeWheel defines "independent" as ad buys from agencies and buying entities not owned by a holding company. For full-year 2023, FreeWheel says, 76% were "non-guaranteed" with 24% "guaranteed."
WTF is ID spoofing?
Digiday· 2 days agoAt its purest, cookie stuffing is the misattribution of a click or impression to an unintended user or company. Digiday covered cookie stuffing a few years back as it pertains to affiliate marketing ...
Understanding the Ozempic Baby Boom
WWD· 4 days agoIs Ozempic giving a whole new meaning to the term “baby weight”? The booming drug is driving the weight loss market, but might also be driving an...
... Deal, Ad-Supported Plan Update: Analyst Says 'The Common Theme Here Is Advertising' - Netflix...
Benzinga· 4 days agoAn analyst praises the company's recent updates and landing two National Football League games on...
GroupM’s JiYoung Kim’s 3 lessons for career growth and perseverance
Ad Age· 5 days agoIf people are succeeding without being extraordinarily impressive, it can’t be that hard, right? A former boss once gave me a valuable lesson on teamwork and leadership: Anyone can do good things ...
What's Driving Magnite Inc's Surprising 18% Stock Rally?
Guru Focus· 12 hours agoMagnite Inc (MGNI, Financial), a prominent player in the diversified media industry, has experienced a notable fluctuation in its stock price recently. Magnite Inc, formerly known as The Rubicon ...
It's becoming impossible for game publishers to avoid the question of advertising inside premium...
Digiday· 5 days agoAs such, it’s not surprising that an EA representative declined to speak further on the matter when...
We Need Open Web Identity Solutions to Combat Walled Gardens
AdWeek· 3 days ago“Market dislocation”—though a term most often reserved for economists and Wall Street analysts, it...
Digital Content Next divests TRUSTX to Symitri
Digiday· 5 days agoDavid Kohl, cofounder and CEO of Symitri, said the intention is to launch “the world’s first integrated privacy firewall and real-time data clean room,” a venture the involved parties believe ...
Netflix Will Wean Itself Off Microsoft's Adtech By 2025
AdWeek· 1 day agoNetflix will stop using Microsoft’s adtech to power its digital ad serving, a source familiar with...
