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Perion's stock falls after ad-tech company loses Microsoft Bing business
Morningstar· 4 days agos Bing unit. Perion Network's stock (PERI) fell 23.4% on volume of 253,000 shares in recent trades after it said it would fall short of Wall Street analyst...for second-quarter ...
BeReal, the buzziest app of 2022, has been bought by a mobile game publisher
Engadget· 3 days agoGame publisher Voodoo has bought the social platform BeReal for €500 million. Although BeReal has...
Perion's stock falls after ad-tech company loses Microsoft Bing business
Morningstar· 4 days agos Bing unit. Perion Network's stock (PERI) fell 27.3% on volume of 1.7 million shares in recent trades after it said it would fall short of Wall Street...for second-quarter ...
How Hearst Magazines is using first-party data and AI for post-cookie ad targeting
Ad Age· 7 days agoThe publisher counts 300 million users online, and said it tested Aura on 25 of its magazine websites with 145 million U.S. monthly users. “...or even logged-in users,” said ...
Ad verification is under fire: Ad execs are questioning its role as protector
Digiday· 3 days agoMarketers were left scratching their heads when Forbes was caught running a site for ad dollar...
BCE Subsidiary Bell Media Partners TikTok for Pulse Premiere
Zacks via Yahoo Finance· 4 days agoShares of the company have lost 25.8% in the past year compared with the sub-industry’s decline of...
Why Euro 2024 is 'a big step change' for the areas advertisers will rely on
Digiday· 8 hours agoMarketers, however, will be watching out for the advertisers that manage to use the tournament to tune into crowd sympathies, build up their brands and harness those unfolding sporting narratives ...
'Entirely made-up' claim Manhattan DA Alvin Bragg has net worth of $45 million | Fact check
USA TODAY via Yahoo News· 7 days agoYou can subscribe to our print edition, ad-free app or e-newspaper here. USA TODAY is a verified signatory of the International Fact-Checking Network, which ...
Navigating the New CTV Ad Landscape (Viewpoint)
Next TV via Yahoo Finance· 4 days agoThis saves advertisers money while making for a better customer experience. 2. Uplevel audience strategies in...these strategies are only effective if...
Local Advertisers Allocate More Ad Dollars With Connected TV
Forbes· 3 days agoThis includes precise targeting, customized and personalized messaging, interactive capabilities, measurable return on advertiser investment, and the ability to calculate the performance of ...
