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Perion's stock falls after ad-tech company loses Microsoft Bing business
Morningstar· 6 days agos Bing unit. Perion Network's stock (PERI) fell 27.3% on volume of 1.7 million shares in recent trades after it said it would fall short of Wall Street...for second-quarter ...
Navigating the New CTV Ad Landscape (Viewpoint)
Next TV via Yahoo Finance· 6 days agoThis saves advertisers money while making for a better customer experience. 2. Uplevel audience strategies in...these strategies are only effective if...
BCE Subsidiary Bell Media Partners TikTok for Pulse Premiere - Arista Networks (NYSE:ANET), BCE...
Benzinga· 6 days agoThis innovative advertising solution empowers brands with the ability to exercise control and...
Nielsen Selects LiveRamp for Big Data and Cross-Platform Measurement and Planning In Nielsen...
TV Technology via Yahoo Finance· 2 days agoLiveRamp's integration furthers Nielsen's interoperability within the marketplace, enhancing long...
Albertsons aims to make TV advertising less complex
Grocery Dive via Yahoo Finance· 4 days agoThe grocer's new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video using a...
Local Advertisers Allocate More Ad Dollars With Connected TV
Forbes· 6 days agoThis includes precise targeting, customized and personalized messaging, interactive capabilities, measurable return on advertiser investment, and the ability to calculate the performance of ...
BCE Subsidiary Bell Media Partners TikTok for Pulse Premiere
Zacks· 7 days agoThis innovative advertising solution empowers brands with the ability to exercise control and predictability in selecting the placement of their ads, ensuring they appear alongside preferred ...
Brands Are Beginning to Turn Against AI
Rolling Stone via Yahoo News· 1 day agoPosterSpy, another portfolio site that helps poster artists network and secure paid commissions, has been a vibrant community since 2013, and founder...
Albertsons Unlocks Combined Value of Retail Media and TV
Progressive Grocer· 3 days agoAlbertsons Media Collective, the retail media arm for Albertsons Cos. Inc., has debuted Collective...
AccuWeather® Names Matt Gillis Chief Business Officer
AccuWeather· 3 days agoState College, PA – June 13, 2024 – AccuWeather, Inc., the global leader in weather forecasting services, has named media and technology industry veteran Matt Gillis to the new role of Chief ...
